3rd Bac - Qualitative and Quantitative Variables

Quantitative Variables - Variables whose values result from counting or measuring something.

Qualitative Variables - Variables that are not measurement variables. Their values do not result from measuring or counting.

Unsatisfied Demand

The unsatisfied demand of the good or service is a quantitative variable, that is obtained after the field study is done, from the analysis of other businesses and the number of buyers interested in the product with the characteristics of the entrepreneur. 

Consumer Profile

The entrepreneur must build the characteristics of the consumer profile, these are qualitative variables, of who is likely to buy the product. The main questions the entrepreneur must answer to build the consumer profile are the following:

- What do they buy?

- Who buys?

- From who do they buy?

- Where do they buy?

- Why do they buy?

- When do they buy?

- How do they buy? (distribution mean)

- What is the age, sex, study level, income level, etc of the potential buyer?

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