2nd Bac - Structure of the final market research report

 Structure of the final market research report

With all data transformed into results, represented in graphs and measures of center; the entrepreneur can count with the necessary elements as arguments to decide whether the new business can continue or not.

 

The preparation of a report involves three steps:

-       Understanding of the results, emphasizing their meaning

-       Organization of the results, so that it goes smoothly to the approach of conclusions

-       Writing of the text where the results obtained are explained and clarified

 

The report must be written based on three sections:

-       Summary of the report (2 to 3 pages)

-       Main findings, it’s necessary to present the results obtained

-       The annex of the data that were tabulated, so that the researcher could quickly access the data that supports the result.

 

The entrepreneur who conducted the research, after analyzing all the data and results obtained has the necessary support to decide if the business will work or not. A guide scheme to present the results obtained in the market research is the alignment matrix of the methodological elements. This allows to focus the results in an orderly manner with the objectives set at the beginning of the market research.

 

Methodological Element

Result achieved

Conclusion

Specific Objective 1

Argument 1

Argument 2

Argument 1

Argument 2

Specific Objective 2

Argument 1

Argument 2

Argument 1

Argument 2

Specific Objective n

Argument 1

Argument 2

Argument 1

Argument 2

Hypothesis

Argument 1

Argument 2

Argument 1

Argument 2

 

Finally, the interpretation and conclusions must be stated in the research report. A well written report can also help the entrepreneur to get a partner or collaborators to help fund the business.

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